Auth0, now a part of Okta, is a leading identity platform that helps developers and organizations implement secure authentication and authorization for their apps. From building a GenAI app, a B2C marketplace, or an enterprise SaaS, Auth0 offers flexible pricing tailored to your scale and security needs.
In 2025, Auth0 introduced a B2B-specific pricing tier, tailored to organizations building multi-tenant SaaS applications. In this guide, we break down Auth0’s 2025 pricing tiers, right from the generous free plan to its enterprise-grade offerings, so that you can make the right call for your business. Before we dive in, checkout out our shortlist of customer identity and access management software:
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AuthO Pricing at a Glance
What is Auth0 and how does it work?
Auth0 is a software that lays down a platform for organisations to authenticate and authorize management policies that function and can be accessed through the web, IoT, mobile handsets and other legacy apps. This software grants robust and improved security checks which is both adaptive and multi-layered. Developers benefit the most from this software as it permits them to authenticate APIs and apps on varied platforms with different identity providers. Using advanced technologies and fine practices, this software extends great help to clients in coping up with the strictest industry standards and regulations. While keeping complete control and ensuring strict security, Auth0 permits business organisations to let their employees, partners and customers avail the freedom of Single-Sign-on (SSO) for multiple apps which they have been authorised to use. With easy-to-use tools and good support, Auth0 is a premium solution in its field. Hence, developers do not need to build up their own authentication system any more, this software meets all their needs most beautifully.
Read more
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Free Trial Available -
Starts at $32.0. Offers Free-forever and Custom plan.
B2C Pricing (for consumer apps)
| Plan | Price (Monthly) | MAUs | Key Highlight |
|---|---|---|---|
| Free | $0 | 25,000 | Most generous free plan for CIAM |
| Essentials | $35 | 500 | Adds MFA, RBAC, log streaming |
| Professional | $240 | 1,000 | SSO, M2M tokens, enhanced security |
| Enterprise | Custom Pricing | Custom | SLAs, private deployment, adaptive MFA |
B2B Pricing (for multi-tenant SaaS & enterprise SSO)
| Plan | Price (Monthly) | MAUs | Organizations Supported |
|---|---|---|---|
| Free | $0 | 25,000 | 5 organizations, SSO via Okta |
| Essentials | $150 | 500 | Unlimited orgs**, 3 SSO partners |
| Professional | $800 | 500 | Unlimited orgs**, 5 SSO partners |
| Enterprise | Custom | Custom | Custom orgs, custom SSO tiers |
AuthO B2C Pricing (for consumer apps)
Free Plan
Best for: Indie developers, hackathons, small-scale MVPs
Price: $0/month
Includes:
Up to 25,000 monthly active users
Unlimited social logins
Passwordless options (SMS, email, passkey, OTP)
Custom domain support (requires credit card verification)
Basic attack protection
Up to 5 organizations
SSO via Okta for customer login
Community support
SaaSworthy Take:
The Free plan is unusually generous, especially with the 25K MAU limit. Ideal for testing or launching a new app, with a strong focus on extensibility—even custom branding and actions are supported.
Essentials Plan
Best for: Production-grade apps with growing users
Price: $35/month (for up to 500 MAUs)
Everything in Free, plus:
Higher API and feature limits
Multi-factor authentication (OTP, Duo)
Role-based access control (RBAC)
Up to 10 organizations
Audit log streaming to Datadog, Splunk, AWS, Azure
Separate dev and prod environments
Standard support
SaaSworthy Take:
Perfect for early-stage SaaS teams starting to scale. MFA and RBAC are essential for compliance and internal access control, and log streaming adds value for ops and security teams.
Professional Plan
Best for: Teams requiring more security, M2M, and database integrations
Price: $240/month (for up to 1,000 MAUs)
Everything in Essentials, plus:
Use your own user database for login
Advanced MFA: Push, WebAuthn, Guardian App
Enhanced attack protection
M2M tokens included
Enterprise-ready compliance (HIPAA, FAPI add-ons)
SaaSworthy Take:
This is the go-to plan for fintech, healthcare, or any product requiring strict data controls. The addition of machine-to-machine tokens makes it a solid choice for microservices-heavy architectures.
Enterprise Plan
Best for: Large organizations needing scale, compliance, and dedicated support
Price: Custom (Contact Sales)
Everything in Professional, plus:
Custom user and SSO tiers
Enterprise SLAs (99.99% uptime)
Advanced rate limits and security
Private cloud deployment (optional)
Premier support and admin controls
Add-ons: Fine-grained authorization, Adaptive MFA, HIPAA BAA, Customer Managed Keys
SaaSworthy Take:
If you’re deploying in regulated industries or need deep integration with internal systems, this plan offers the security, performance, and customization flexibility that enterprises demand.
AuthO B2B Pricing (for multi-tenant SaaS & enterprise SSO)
Free Plan
Best for: Indie developers, early-stage B2B SaaS, proof-of-concept builds
Price: $0/month
Includes:
Up to 25,000 monthly active users
Up to 5 organizations
SSO via Okta (1 connection)
Organization management APIs
Role-based access control
Community support
SaaSworthy Take:
The Free B2B tier is ideal for validating a multi-tenant SaaS use case at no cost. With a surprisingly high MAU cap and limited but usable SSO functionality, it’s a developer-friendly entry point for B2B experimentation.
Essentials Plan
Best for: Small SaaS teams serving multiple client organizations
Price: $150/month
Includes:
500 monthly active users
Unlimited organizations
Up to 3 SSO connections
Org-level user roles and metadata
Tenant & org-level branding
Email customization
Basic support
SaaSworthy Take:
Essentials unlocks scale with unlimited orgs and foundational SSO support. It’s built for early-revenue SaaS companies offering branded, secure experiences to client organizations.
Professional Plan
Best for: Growth-stage SaaS platforms with moderate user bases and growing SSO needs
Price: $800/month
Includes:
500 monthly active users
Unlimited organizations
Up to 5 SSO connections
Full branding, localization, and advanced org settings
More granular roles & permissions
Advanced support
SaaSworthy Take:
Professional strikes a balance between org flexibility and security controls. It’s best suited for SaaS businesses landing enterprise clients and needing expanded SSO federation.
Enterprise Plan
Best for: Mature SaaS businesses or platforms requiring deep identity customization
Price: Custom pricing
Includes:
Custom MAU limits
Unlimited organizations
Custom SSO tiers (Azure AD, ADFS, custom IDPs)
Dedicated support manager
Uptime SLA and compliance features
Enterprise add-ons (e.g., machine-to-machine auth, audit logs)
SaaSworthy Take:
Enterprise offers the most flexibility with deep support for complex identity and security needs. Tailored for platforms serving Fortune 500 clients or those in regulated industries.
Notable Add-Ons & Features (Across Plans)
| Add-On | Available On | Description |
|---|---|---|
| Fine-Grained Authorization | Enterprise | Granular access control using easy APIs |
| Private Cloud | Enterprise | Dedicated deployments for compliance |
| Adaptive MFA | Professional & Enterprise | Risk-based MFA triggered only when needed |
| Machine-to-Machine Tokens | Professional & Enterprise | Secure inter-service communication |
| HIPAA BAA & PCI | Enterprise (Add-on) | For healthcare and payment compliance |
| Advanced Extensibility | Enterprise | Maximize customization via Actions, Forms, and Marketplace |
Auth0 Plan Comparison Overview
| Feature | Free | Essentials | Professional | Enterprise |
|---|---|---|---|---|
| Monthly Active Users | 25,000 | 500 | 1,000 | Custom tiers |
| MFA Support | No | OTP, Duo | WebAuthn, Push | Advanced + Adaptive MFA |
| Role-based Access Control (RBAC) |  |  | | |
| M2M Token Support | | | | |
| Log Retention | 1 Day | 5 Days | 10 Days | 30 Days |
| Support | Community | Standard | Premier | Premier + Success |
| SSO for Organizations | | | | Custom tiers |
| Custom Domains | * | | | |
| Log Streaming | 1 stream | 2 streams | 2 streams | Private |
| SLA | | | | 99.99% |
SaaSworthy Insights
Generous Free Tier: Unlike competitors like Firebase Authentication (which caps free MAUs at 1K), Auth0’s 25K MAUs in the free plan is a developer favorite.
Best for GenAI Apps: With new integrations like Auth for GenAI, Auth0 allows builders to secure AI-driven tools with enterprise-grade identity control.
Scalability without Rewrites: You can move from free to enterprise without re-architecting your login flows. This makes it ideal for fast-scaling startups and SaaS companies.
Modular Add-ons: Advanced MFA, Adaptive Security, and Private Cloud are fully modular. You only pay for what you use.
What Redditors Think
r/webdev:
“Auth0 is great for getting started—super clean login experience. But you’ll hit the paywall quickly if you’re building a B2B SaaS with multiple tenants.”
r/selfhosted:
“For personal projects, the Free plan is more than enough. But for enterprise clients, I prefer self-hosted Keycloak for cost control.”
r/startups:
“We got into their Startup Program—free for a year and worked flawlessly with our stack (Next.js + Hasura). Just make sure to monitor your MAU usage carefully.”
r/cybersecurity:
“MFA options in Professional tier are solid—Guardian App is underrated. And they support FIDO2/WebAuthn out of the box.”
SaaSworthy’s Verdict
Auth0’s pricing is designed to scale with you. The Free plan is a powerful starting point for developers, while the Essentials and Professional tiers cater well to growing teams and security-conscious apps. Enterprise customers get white-glove support and tailored security, which is ideal for regulated industries and large-scale deployments. If you’re building the next GenAI app or simply need secure login flows for a new SaaS tool, Auth0’s modular pricing and best-in-class authentication options make it a solid CIAM (Customer Identity & Access Management) platform for 2025.
FAQs
Is Auth0 really free for up to 25,000 users?
Yes, the Free tier allows you to authenticate up to 25,000 monthly active users (MAUs). However, advanced features like MFA, RBAC, and premium support are not included.
What happens when I exceed 25,000 MAUs on the Free plan?
You’ll need to upgrade to a paid plan—Essentials or higher. Pricing depends on how many users you need beyond the free limit.
Can I use Auth0 with my own database?
Yes, from the Professional tier onward, you can connect your own user database and maintain full control over identity lifecycle.
Does Auth0 offer HIPAA or PCI compliance?
Yes, but only via add-ons in the Enterprise tier. You’ll need to sign a BAA (Business Associate Agreement) for HIPAA.
How does Auth0 pricing work for Machine-to-Machine (M2M) tokens?
M2M token support starts in the Professional plan. You get 5,000 tokens/month and can scale up as needed.
Are there discounts for startups or nonprofits?
Yes. Startups can apply to get Auth0 free for 1 year, while nonprofits receive customized discounts and support packages.
The post Auth0 Pricing Guide (2025): Choosing the Best Plans for Your Growth appeared first on SaaSworthy Blog | Top Software, Statistics, Insights, Reviews & Trends in SaaS.
