While exploring your business’s ideal sales intelligence tool, you might have encountered Cognism. This all-inclusive article will explore Cognism’s capabilities, primary features, and pricing model. In addition, we’ll compare Cognism with other alternatives in the market, like UpLead, to assist you in making a well-informed decision that aligns with your sales objectives.
What is Cognism?
Cognism is a B2B global sales intelligence platform that helps businesses find and connect with their ideal customers. It provides accurate contact information, including email addresses, mobile phone numbers, and intent data based on contextual data. Cognism helps revenue teams ensure GDPR compliance by offering Do Not Call (DNC) cleaned numbers. It’s similar to email finders like UpLead, providing high-quality B2B lead data and unrivaled global data coverage.
How Much Does Cognism Actually Cost?
Cognism operates on a custom, quote-based model for annual contracts with a two-part pricing structure: an annual platform access fee plus a per-user license fee. Based on extensive industry data and user reports, here’s what you can expect to pay:
Grow Plan (Formerly Platinum):
- Platform access fee: Approximately $15,000 annually
- Per-user license fee: Around $1,500 annually
- 5-user team total: Around $22,513 annually
Elevate Plan (Formerly Diamond):
- Platform access fee: Approximately $25,000 annually
- Per-user license fee: Around $2,500 annually
- 5-user team total: Around $37,498 annually before discounts
Total Contract Range: Most businesses report paying between $15,000 to over $100,000 annually, depending on team size and plan selection. Mid-sized teams of around 10 users typically pay between $25,000 and $35,000 annually.
Unlike credit-based competitors, Cognism provides unrestricted data access within their fair use policy of approximately 2,000 records per user per month. However, they do use a credit system for bulk operations like exporting lists larger than 25 contacts and API calls.
What Is Cognism’s Pricing?
Cognism offers two main pricing packages: Grow and Elevate, which correspond to their previously known Platinum and Diamond plans. Here’s what each plan includes:
Grow Plan
The Grow Plan includes core data access with emails, direct dials, company data, and Diamond Data® (phone-verified mobile numbers). Users get access to the Cognism web app, Chrome Extension, and all standard CRM integrations with Salesforce, HubSpot, and other popular platforms. This plan provides access to up to 25 million contacts and is suitable for teams focused on basic prospecting needs.
Elevate Plan
The Elevate Plan includes everything in Grow plus advanced features like Intent Data powered by Bombora partnership, Signals Data with actionable alerts on funding events and hiring trends, Technographics for technology stack data, and advanced AI segmentation. It also includes the Diamonds-on-Demand service and enhanced support with a dedicated customer success manager. This plan offers access to up to 50 million contacts and is designed for larger teams with complex lead generation goals.
What Factors Influence Cognism’s Final Price?
Several key variables determine your final Cognism quote beyond the base pricing structure. The number of user licenses directly impacts costs, with each additional user adding to the annual fee. Contract length is standardized at annual terms, but longer commitments may unlock discounts. Data volume requirements and specific add-ons like extra intent data topics or the Diamonds-on-Demand research service can increase costs. Implementation fees may apply for complex integrations. Negotiation plays a significant role, with discounts possible based on company size, industry, and timing. The pricing model also considers your specific workflow requirements and integration complexity with existing sales tools.
Is Cognism Worth the High Price?
Cognism’s premium pricing reflects its enterprise-grade capabilities and data quality. Whether it’s worth the investment depends on your specific use case and requirements.
Who Should Consider Cognism?
Cognism is ideal for:
- Enterprise sales teams with budgets exceeding $20,000 annually
- Companies targeting EMEA markets where Cognism excels
- Teams requiring GDPR-compliant, phone-verified mobile numbers
- Organizations needing high-accuracy data with 87% connect rates
Cognism may not be suitable for:
- Startups and small businesses with limited budgets
- Solo entrepreneurs or freelancers
- Email-only marketing teams not requiring phone numbers
- Companies primarily targeting US markets where other tools excel
How Can You Calculate Cognism’s ROI?
Cognism’s ROI calculation centers on their Diamond Data® feature, which provides phone-verified mobile numbers with an 87% connect rate compared to the industry average of 30%. If your sales team makes 100 calls per day using standard data, you might connect with 30 prospects. With Cognism’s Diamond Data®, that number jumps to 87 connections. For a team closing 1 deal per 50 connections at $5,000 average deal value, the improved connect rate could generate an additional $5,700 in revenue per 100 calls. Calculate your potential ROI by comparing this revenue increase against Cognism’s annual cost for your team size.
Cognism Database
Cognism’s database is robust and versatile, combining first and third-party sources, community-based data, and publicly available information. The platform’s proprietary machine learning models cross-reference company data with job postings to provide insights into which specific companies use technologies. Cognism boasts strategic partnerships with premier data providers like Bombora and offers a complete dataset called Diamond Data®, with a 98% accuracy rate.
Cognism Key Features
Cognism is a comprehensive B2B data and sales acceleration platform providing businesses with accurate and unrivaled global data coverage. It enables sales and marketing teams to identify and engage with potential customers more effectively. Using advanced artificial intelligence (AI) and machine learning algorithms, Cognism supports sales teams to optimize their lead generation to find ideal fit accounts.
Some of Cognism’s key features include:
- Diamond Data® with 87% connect rate: Phone-verified mobile numbers that deliver connection rates 3x higher than industry average, re-verified every 18 months and scrubbed against global Do Not Call lists
- Intent Data powered by Bombora: Partnership with Bombora provides access to data from over 5,000 B2B websites, identifying companies actively researching topics related to your product or service
- GDPR & CCPA compliance focus: Built with a compliant-first approach, holding ISO 27001, ISO 27701, and SOC 2 Type II certifications, with database scrubbed against 13 major Do Not Call lists globally
- Chrome extension for seamless prospecting: The Cognism Chrome extension enables users to easily export data and contacts directly from their browser, saving time and improving efficiency
- Comprehensive data insights: Access to contact, company, technographic, and intent data helps sales teams better understand and target new business opportunities faster, ultimately improving their overall sales and marketing strategies
Cognism Integrations
Cognism can be integrated with various CRM and sales tools, allowing you to create new records, update existing data, and map advanced data points like technographics for an enriched experience. In addition, Cognism helps you get the most out of LinkedIn Sales Navigator to improve your lead lists.
Cognism integrates with the following applications:
- Salesforce
- Hubspot
- Microsoft Dynamics
- Pipedrive
- Outreach
- Zapier
UpLead is the Best Cognism Alternative
UpLead is the best alternative to Cognism, offering high-quality B2B data access with a 95% data accuracy rate. UpLead’s database features over 160 million B2B contacts and email addresses, with 16K technologies tracked. The platform ensures data accuracy through machine learning, human data validation, and real-time email verification at the point of download. Unlike Cognism, UpLead ensures 95% data accuracy, meaning you only pay for quality leads.
Key Features
UpLead’s key features include the following:
- Ease of use: simple workflows for finding qualified prospects
- High-quality sales intelligence, including intent data
- Access to over 160 million companies in over 200 countries
- Account-based marketing to help zero in on key organizations
Pricing
UpLead offers a 7-day free trial with CRM integration, technographic info, and Chrome extension. The Cognism cost breakdown is as follows:
- Essentials: At $74/month (billed annually), you’ll receive 2,040 credits per year, mobile direct dials, and the Chrome extension. This plan is suitable for individuals or small teams.
- Plus: For $149/month (billed annually), you get 4,800 credits annually and access to enrichment API and email pattern intelligence. This plan is built for scaling teams.
- Professional: Priced at $299/month (billed annually), this plan provides 12,000 credits per year and includes features such as Prospector Pro API and advanced search, making it an ideal choice for large teams with complex lead generation goals.
Experience UpLead’s high-quality lead generation capabilities with a free trial.
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5 More Top Cognism Alternatives to Consider
In addition to UpLead, other alternatives to Cognism offer a range of features and capabilities for businesses in search of high-quality lead-generation tools. Below are comprehensive overviews of five popular options that provide different pricing models and feature sets.
ZoomInfo
ZoomInfo is a global sales intelligence platform that offers various features to help businesses with lead generation, sales management, and revenue tracking.
Key Features:
Some of ZoomInfo’s key features include:
- B2B sales intelligence and customized workflows
- Real-time intent data about contacts and companies
- Embedded chat and conversation intelligence
Pricing:
ZoomInfo operates on annual contracts with a starting price of $14,995/year (Professional). Pricing is customized by plan and features (e.g., SalesOS, MarketingOS), user seats, and credit volumes. A common add-on is Worldwide Data at $9,995/year. No true month-to-month plans are offered.
Lusha
Lusha helps you pinpoint your ideal customer, providing features similar to UpLead. It offers a functional free plan, but UpLead provides more comprehensive CRM integration at the entry level.
Key Features:
Lusha offers the following key features:
- Access to buyer intent data
- Advanced filters for email lists
- Usage analytics
- Technographic information
Pricing:
Lusha offers a tiered pricing model with annual billing for paid plans:
- Free: 40 credits per month for a single user
- Pro: $22.45 per user per month (billed annually) with 3,000 credits/year
- Premium: $52.45 per user per month (billed annually) with 7,200 credits/year
- Scale: Custom pricing for larger enterprises
Apollo.io
Apollo.io is positioned as a budget-friendly, all-in-one sales intelligence and engagement platform that combines prospecting with outreach capabilities. It offers transparent pricing and a functional free plan, making it accessible for smaller teams and startups.
Key Features:
- Integrated sales engagement platform with email sequences
- Chrome extension for LinkedIn prospecting
- Built-in email deliverability tools
- Conversation intelligence and call recording
Pricing:
Apollo.io uses per-seat pricing plus credits. Representative (annual-billing) prices and credit allocations are:
- Free: 1,200 credits/year (or 100 credits/month on monthly billing)
- Basic: $49/user/month (billed annually) with 30,000 credits/user/year (2,500/mo on monthly billing)
- Professional: $79/user/month (billed annually) with 48,000 credits/user/year (4,000/mo on monthly billing)
- Organization: $119/user/month (billed annually; min. 3 users) with 72,000 credits/user/year (6,000/mo on monthly billing)
Kaspr
Kaspr is known for its excellent LinkedIn integration and flexible credit-based model. It’s positioned as a more accessible, self-service tool compared to Cognism’s enterprise sales model, with a strong focus on European data coverage.
Key Features:
- LinkedIn Sales Navigator integration
- Credit rollover & shared team credits on paid plans
- GDPR-aligned European data coverage
- Workflow automation and CRM sync
Pricing:
Kaspr offers flexible, credit-based pricing with monthly or annual billing:
- Free: 15 B2B email credits, 5 phone credits, 5 direct email credits/month; 100 export limit
- Starter: €59/mo (or €45/mo billed annually) per user; unlimited B2B email credits; 100 phone credits/month; 5 direct email credits/month; up to 12,000 exports/year
- Business: €99/mo (or €79/mo billed annually) per user; unlimited B2B email credits; 200 phone & 200 direct email credits/month; up to 30,000 exports/year
- Enterprise: Custom pricing; unlimited B2B email/phone/direct email credits and unlimited exports
Seamless.AI
Seamless.AI positions itself as a real-time search engine for sales leads, primarily targeting the US market. It operates on a credit-based system and focuses on providing verified contact information with real-time data validation.
Key Features:
- Real-time contact research & verification
- AI-powered insights and enrichment
- Chrome extension for social prospecting
- Buyer intent, job-change alerts, enrichment & API available as add-ons (Pro/Enterprise)
Pricing:
Seamless.AI uses a credit-based model. Public pricing shows a Basic plan at $147/month (reflects annual-billing discount) with 250 credits/month. Pro and Enterprise are quote-based; Pro provides a daily credit refresh, while Enterprise offers custom credits per user and unlimited users. A free tier/trial is available to start without a credit card.
FAQs
The following are a few of the most frequently asked questions about Cognism pricing.
Cognism uses a programmatic approach to data collection, which involves an in-house team of data researchers and analysts working alongside an artificial intelligence team to collect, analyze, and validate data and build technical data collection tools from public sources. Cognism helps revenue teams connect with their dream sales prospects by providing premium contact, company, and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails, and phone-verified mobile numbers.
Yes. Cognism is a legitimate global sales intelligence platform that provides fresh, relevant, and accurate company and contact-level data, including business emails and mobile numbers for EMEA, the US, and APAC decision-makers.
Cognism offers several benefits to revenue teams, including finding and connecting with people they want to do business with and providing fresh, relevant, and accurate company and contact-level data. The platform helps salespeople find mobile numbers and emails and identify decision-makers in companies they want to do business with. Marketers can build lead lists on demand and supercharge their outbound marketing campaigns.
Cognism’s B2B data has phone-verified contacts that generate 7X more leads and a 95-98% deliverability rate for email campaigns. OneUp Sales, a UK-based sales productivity software, uses Cognism’s B2B data to obtain an 89% accuracy with mobile numbers.
It’s not publicly known how much Cognism costs.. Cognism doesn’t list fixed pricing on its website since their costs are tailored to each client’s specific needs. You need to request a custom quote from their sales team.
Cognism doesn’t offer a standardized monthly price since their pricing is customized based on factors like your company’s size and specific needs.
No, there is no free Cognism standard trial; instead, they offer personalized demos and tailored trial access based on your business needs.
Cognism is a comprehensive B2B data and sales acceleration platform providing businesses with accurate and unrivaled global data coverage. It enables sales and marketing teams to identify and engage with potential customers more effectively. Using advanced artificial intelligence (AI) and machine learning algorithms, Cognism supports sales teams to optimize their lead generation to find ideal fit accounts.
Some of Cognism’s key features include:
Comprehensive data insights: Access to contact, company, technographic, and intent data helps sales teams better understand and target new business opportunities faster, ultimately improving their overall sales and marketing strategies
Diamond Data® with 87% connect rate: Phone-verified mobile numbers that deliver connection rates 3x higher than industry average, re-verified every 18 months and scrubbed against global Do Not Call lists
Intent Data powered by Bombora: Partnership with Bombora provides access to data from over 5,000 B2B websites, identifying companies actively researching topics related to your product or service
GDPR & CCPA compliance focus: Built with a compliant-first approach, holding ISO 27001, ISO 27701, and SOC 2 Type II certifications, with database scrubbed against 13 major Do Not Call lists globally
Chrome extension for seamless prospecting: The Cognism Chrome extension enables users to easily export data and contacts directly from their browser, saving time and improving efficiency
