Why the ‘most Gen Z royal photo ever’ is a huge branding win

Why the ‘most Gen Z royal photo ever’ is a huge branding win

Remember when the internet was baffled by the apparent appearance of iPhones in old paintings? Well, despite the ubiquity of smart phones today, it seems people are just as surprised to see such tech in the hands of a modern royal.

Social media (and traditional media, for that matter) was ablaze this week with the news that Denmark’s Princess Isabella had been photographed holding an iPhone. The pic was snapped by Her Royal Highness Queen Mary during an photo session for Isabella’s 18th birthday (probably with one of the best camera phones), and it quickly divided opinion.

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