New features in our April B2C Commerce release were designed to help you move faster, sell smarter, and build with confidence. We’re introducing agentic developer tools to reduce implementation timelines, merchandising upgrades to simplify your day-to-day, and site search enhancements to improve the customer experience.
Here’s everything you need to know about what’s new.
Decrease project costs and timelines with AI-Assisted development: We’re excited to introduce the Agentic B2C Developer Toolkit to help make the promise of Headless 360 a reality for B2C Commerce developers. The open-source suite of tools includes a command-line interface (CLI), Integrated Development Environment (IDE) plugins and a library of 40+ pre-built agent skills for popular AI-assisted development platforms like Claude Code, Windsurf, Cursor, GitHub, Copilot, Agentforce Vibes, and more. This toolkit will drastically reduce development timelines and accelerate developer onboarding and learning.
Enhanced efficiency for merchandisers and customers
Managing your products just got easier: Keeping your product catalog up to date shouldn’t be a full-time chore. We’re streamlining the merchandiser workflow with our new Product Readiness column, allowing you to quickly identify missing product attributes and drill into the details with a single click. To give you better visibility, you can now customize your Product List with columns for Price, Price per Unit, and Available to Sell. Plus, finding what you need is now as simple as a conversation: Use natural language in the Business Manager search bar to instantly locate specific SKUs without needing the exact ID.
Refined keyword search for customers: With our new release, we’ve meaningfully refined keyword search. Now, ‘Exact Match’ takes priority over synonyms in ranking, ensuring that when a shopper searches for a specific term, products that precisely match rise to the top. Synonym-based results are still present to support discovery further down the list.
The new price-attribute search capability brings a more intuitive experience to price-conscious queries. A shopper searching for “boots under $100” no longer needs to apply a price filter. The search engine interprets the full intent and returns appropriately scoped results automatically. Together, these enhancements reflect a continued investment in aligning search behavior with real shopper intent.
Business Manager now in Cosmos design: Merchandisers and site administrators spend a significant portion of their working day in Business Manager. With the April release, we’re giving the experience a visual refresh. The new design brings Business Manager in line with Salesforce’s modern Lightning interface standards: higher-contrast colors for improved readability and updated fonts and icons. This update is part of a sustained, multi-release investment in Business Manager’s UX. Previous releases delivered faster page loads and smoother app-switching. The new Salesforce Cosmos design is now available as an opt-in in “My Profile” settings.
A continued commitment to enterprise-grade trust
Enhanced proxy zone framework: All proxy V1 zones are being migrated to the V2 zones, enhancing reliability for ghost routing and traffic splitting. Ensure that your site is on the latest security protocols with our latest proxy zones.
Control Center Audit Logs now in Log center: You can now view all of your audit data in Log Center to track configuration changes and user activity. To view your audit data, go to Log Center and filter by the Control Center category.
Keep growing with Trailhead
Make sure you’re getting the most out of B2C Commerce with our Trailhead badges:
- Agentforce Commerce for B2C Merchandisers: Learn how to personalize selling through campaigns and promotions and discover how to increase conversion rates by optimizing search and improving product recommendations with AI in this new badge.
- Agentforce Commerce and the Unified Commerce Platform: Discover how your business can achieve personalized shopper experiences and reduce costs by leveraging unified data and AI agents.
- Salesforce B2C Commerce Trust Site: Discover how to check your B2C Commerce status, explore the Salesforce Trust site, and get vital alerts about system health and performance.
- Agentforce Commerce for B2C: Explore the comprehensive tools of B2C Commerce for creating personalized shopping experiences. Learn how to manage storefronts efficiently with Business Manager.
What’s next for Agentforce Commerce?
With the next innovations on our roadmap, we’re bringing together the best of both worlds: enterprise scale with user friendliness. You’ll also see a whole new merchandising experience in our Business Manager with customizable modules for every role. Agentic Merchandising will boost your productivity by automating merchandising tasks using natural language. Content Blocks will unlock Page Designer content so it can be easily reused and scaled across locales and multiple storefronts. Following our acquisition of Cimulate, we’re also integrating AI-native search that understands intent, not just keywords, right into B2C Commerce. Stay tuned for more continuous innovation.
Discover more commerce innovations and our latest releases
See what’s new across our entire commerce portfolio.
