
How to Identify & Reach Business Decision Makers in 2025
\An essential part of making successful B2B sales and achieving business growth is reaching the right person. You could have the best pitch and product
\An essential part of making successful B2B sales and achieving business growth is reaching the right person. You could have the best pitch and product
Demandbase and 6sense both promise sharper deal flow, yet they start from opposite ends of the ABM map. Demandbase puts heavy weight on rich account
According to research from HubSpot, 40% of salespeople say that prospecting is the hardest part of their job. It’s easy to see why, as finding
Companies that use account-based marketing (ABM) see a 48% increase in their revenue per account. This makes it one of the best strategies for any
The telephone is a salesperson’s best friend. Over 92% of all customer interactions happen over the phone. Sales staff have to make an average of
SDR tools are made to simplify the life of any sales development representative. They take care of boring, repetitive tasks and optimize the sales rep’s
As sales and marketing teams aim to scale outbound prospecting and account-based strategies in an increasingly noisy market, the need for accurate and in-depth business
Apollo.io is a data-driven inbound and outbound sales engagement and intelligence platform designed to empower B2B organizations to efficiently identify, connect with, and close deals
In B2B lead generation and finding the best ways to nurture relationships with potential clients, emails are the go-to option to start interacting with. You
Lead management — it’s all about capturing, tracking, and staying in touch with potential customers, from the moment they show even the tiniest spark of
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