High-impact areas of your website (like your search bar and the content on your product detail pages) do major legwork to increase conversions for your business. The experiences shoppers have at these moments in the customer journey can be the difference between a sale and an exit. But what if you could enhance the performance of search and PDPs with AI? We’re making it possible to hyper-personalize these critical moments and increase conversions with our latest Agentforce Commerce feature: Launch Locations.
How it works: Launch Locations helps you close the loop between search and sale
Imagine a shopper lands on your site and clicks into your product search bar. They begin by typing a high-level, general term for what they’re looking for: “jacket”. You have a large catalog, and this keyword search will return hundreds of results. With Launch Locations activated, you can assist the shopper with a more personalized experience and relevant items. After the shopper types in a single keyword, the agent launches with a helpful prompt: “What kind of jacket are you looking for? I can help you find specific types, colors, sizes, and fits.” The search query automatically becomes the first message in a natural language dialogue.
Later in 2026, Launch Locations will include a “Suggested Questions” component for use on PDPs. With the addition of this dynamic feature, a shopper viewing a PDP can get instant answers about product specs, from sizing to fit and feel — in just one click. Ultimately, Launch Locations provides online shoppers the digital equivalent of a white-glove sales associate stepping in at just the right moment to close the deal.
Key benefits for Agentforce Commerce merchants
By strategically implementing an Agentforce AI agent at high-intent moments of the shopping experience, Launch Locations helps you
- Enhance product discovery: By placing the agent in the search bar, you turn a static search query into a rich, natural conversation, helping shoppers find exactly what they need faster.
- Reduce cart abandonment: Surfacing suggested questions directly on the PDP provides instant answers to common product queries, keeping shoppers engaged and moving toward checkout.
- Transition seamlessly to assistance: Integrating the agent across your site ensures that when a shopper requires help, it’s already there — with no need to repeat themselves or hunt for a chat button.
How does Launch Locations enhance the shopper experience?
Traditionally, search bars are static — they wait for a shopper to type in keywords and begin a query. With Launch Locations, you can integrate an AI agent into the experience for a richer, more conversational browsing session.
Launch Locations also makes it possible to trigger agent interactions on product detail pages. Historically, if a customer had a specific question about product specs, help was tucked away in a tiny chat window at the bottom right of the screen. But according to UX research, shoppers view that bubble as a support tool for problems – not a shopping tool for discovery. Launch Locations makes it possible to proactively answer shoppers’ frequently asked questions, without ever leaving the product detail page or navigating to a chat window.
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