Lusha vs. RocketReach: A Complete Comparison Guide for 2025

Every business owner knows that one of the main success factors is having the right connections. The more people you can reach with your products or services, the better your chances of success. This is why platforms like Lusha and RocketReach are important. They are B2B sales intelligence tools that make lead generation hassle-free. This article will examine each of them in detail, highlighting their strengths, weaknesses, similarities, and differences.

Lusha vs. RocketReach: A Quick Comparison (TL;DR)

For teams prioritizing data quality and compliance, UpLead emerges as a strong contender with its 95% accuracy guarantee and real-time email verification. Lusha is an excellent choice for those who value strong, certified compliance and ease of use, making it particularly suitable for SMBs and teams with a European focus. RocketReach stands out for the sheer size of its database, providing the most extensive global contact coverage, which is ideal for teams that need high-volume prospecting.

What is Lusha? 

Since its launch in 2016, Lusha has become one of professionals’ most popular lead-generation tools. Its main function is to help businesses find and connect with potential customers, partners, or candidates by providing accurate and up-to-date contact details. It combines crowdsourcing with artificial intelligence and data validation to ensure that its contact database is accurate.

Lusha has several tools that users can use to find relevant contacts based on specific criteria, such as job titles, industries, company size, and location. Lusha states 285M+ business profiles (credit-based access).

Lusha Pros & Cons

Pros

• Lusha’s user-friendly design makes it easy to navigate the platform.
• Its database of leads and connections is diverse and extensive.
• It comes with a browser extension that helps you access contacts quickly.
• The contact information on Lusha is highly accurate, featuring decision-makers’ names, job titles, email addresses, and phone numbers.

Cons

• You must have a running subscription to use Lusha to its full extent, as the free version limits your searches and restricts some features. 
• The subscription plans are relatively expensive.

What is RocketReach?

RocketReach stands out among most B2B data providers, with RocketReach reports 700M+ professionals across 60M companies. This massive database of contact information makes it an incredibly powerful tool for finding contact information for almost any business or professional worldwide.

RocketReach cites 85% accuracy (vendor-reported), making it one of the most accurate and extensive contact databases on the Internet. It has advanced search capabilities and over 100 search filters to allow users to pinpoint specific profiles based on criteria such as job titles, industries, company sizes, locations, and technologies used. 

RocketReach Pros & Cons

Pros

• RocketReach’s massive database and effective search filter make it easy to find almost any professional profile online.
• The contact information it offers is highly accurate and reliable.
• The user-friendly platform allows you to find what you need quickly and easily.
• It uses AI algorithms to improve search accuracy and provides users with hints about potential customers’ interests and needs.

Cons

• Though you get a free trial, RocketReach is designed primarily for paid subscribers, as its free version limits access for users without an active subscription.
• The expensive subscription plans make using the platform difficult for small businesses and individual professionals. 

How Do Lusha and RocketReach Compare?

Lusha and RocketReach are both powerful sales intelligence platforms, but they differ significantly in data sources, feature depth, and pricing models, with Lusha focusing on ease of use and compliance while RocketReach offers a larger database and AI-driven search. Having briefly examined these platforms and highlighted their pros and cons, let’s compare them based on certain criteria, such as key features, database reliability, and usability.

Key Features

Both Lusha and RocketReach offer exciting features that take lead generation to the next level. We’ll examine the key features of each platform individually, beginning with Lusha.

Lusha

Lusha’s goal is to improve B2B contact data finding and management; to this end, it offers a range of features. Some of its key features are highlighted below.

• Prospecting Tools: Lusha has a great prospecting tool that makes identifying and targeting prospective leads easy. This tool is useful for a sales analyst or team, as it simplifies lead generation and saves time that would otherwise be spent prospecting manually.
• Buyer Intent (Bombora): Lusha surfaces Bombora Company Surge® signals (refreshed weekly) inside Lusha for account prioritization.
• Data Enrichment: Lusha’s data enrichment feature ensures that all contact information is accurate and up to date by constantly updating and filling information gaps.
• Lusha API: The Lusha API feature also allows for seamless integration of Lusha’s contact data into different applications.
• Dashboard Analytics: Lusha users can use dashboard analytics to track and analyze key performance indicators and metrics.

RocketReach

Though RocketReach has its own set of unique features, it also shares many similarities with Lusha. Some of the key features are below.

• Intent Data: RocketReach lists ‘intent’ among features on third-party listings; it’s not prominently documented on the official site — confirm with sales before planning around it.
• AI-Enhanced Search: Unlike Lusha, RocketReach has an advanced search feature that uses AI to help you find specific profiles. It also provides effective AI-powered recommendations, using AI algorithms to find profiles similar to your searches, increasing your chances of finding more new contacts.
• Lists: RocketReach allows you to create detailed contact lists. If you’re running a campaign and need to make a list of contacts of potential customers, you can do this quickly and easily.
• Data Quality: Like Lusha, RocketReach constantly updates its data quality, ensuring that users always have the correct and up-to-date contact information.
• Integration: RocketReach users have the opportunity to use the platform’s contact data seamlessly on other applications. This is similar to the Lusha API tool.

Database & Contact Reliability

Another way to compare Lusha and RocketReach is based on their databases and contact reliability. Let’s examine the key points for each tool below.

Lusha

Lusha has over 160 million business profiles and 15 million full company profiles. Lusha says it provides compliant, verified B2B data; credit use is 1 email = 1 credit and 1 phone = 10 credits.

Lusha highlights verification/deliverability and privacy-first sourcing; no public blanket accuracy %. The data includes critical attributes such as full names, email addresses, phone numbers, job titles, seniority levels, roles, and company information, providing users with comprehensive insights into potential leads and their organizations. The database covers various industries, making it a valuable resource for B2B sales and marketing efforts.

RocketReach

RocketReach boasts a larger database than Lusha, with over 700 million individual contacts and 35 million company contacts worldwide. It gathers data from various sources, such as web pages, APIs, online profiles, and social media platforms.

RocketReach maintains vendor-reported 85% accuracy. The data includes email addresses (both professional and personal), phone numbers (direct dials and mobile), and a wide range of firmographic data points such as annual revenue, number of employees, industry, and location. This comprehensive information allows users to create highly targeted prospect lists and conduct precise searches.

Integrations & API

You can judge a lead generation tool by how well it integrates. That makes integration and API an important basis for comparing Lusha and RocketReach.

Lusha

• CRM Integration: Lusha integrates with popular CRM platforms like HubSpot, Salesforce, Zoho, Pipedrive, and more. Salesforce/HubSpot/Zoho/Pipedrive supported; see pricing/integrations. As a result, leads from the Lusha database can be imported directly into users’ companies’ CRMs, streamlining the sales process and ensuring accurate data.
• Email Marketing Integration: Lusha also integrates with email marketing platforms such as Outlook, Gmail, Mailchimp, and Aweber. This integration lets you send leads directly from Lusha’s contact database to these platforms.
• API Integration: Lusha users use its API integration feature to incorporate their functionalities directly into their company’s applications. This enables lead generation, profile enrichment, contact discovery, and company search automation in real time.

RocketReach

• CRM Integration: Like Lusha, RocketReach offers CRM integrations, including HubSpot, Salesforce, and Pipedrive. Salesforce/HubSpot and email clients (Gmail/Outlook) supported per listings. This seamless integration ensures that verified contact information is sent to your CRM database in real-time, enhancing data accuracy and improving sales performance.
• Email Marketing Integration: RocketReach can be integrated with email platforms like Gmail and Outlook. 
• Applicant Tracking System: While both Lusha and RocketReach offer integration capabilities, RocketReach has a more extensive integration ecosystem, including instant messaging platforms like Slack. The integration with applicant tracking systems is one example. This expands the tool’s utility beyond sales and marketing.

Usability

Both Lusha and RocketReach offer relatively user-friendly experiences, but there are some differences in their usability and ease of implementation.

Lusha

Lusha’s interface is simple and easy to navigate, allowing users to quickly search for contacts, view details, verify emails, and export lists. Deploying Lusha is also straightforward, as the browser extensions and CRM/email add-ins can typically be installed and set up within minutes, even by non-technical users.

RocketReach

RocketReach has more customization options and advanced features, which makes it a little more complex than Lusha. But this doesn’t mean RocketReach is not easy to navigate once you get the hang of it. Implementation may require more planning depending on your uses, like mapping data fields to your CRM or designing custom campaigns to leverage RocketReach’s full capabilities.

Chrome Extension

Lusha and RocketReach offer Chrome extensions that allow you to find contact information from LinkedIn profiles and company websites quickly and while browsing the web. 

Lusha

Lusha’s free Chrome extension is one of the platform’s top features, as it integrates seamlessly with existing workflows. You can instantly see verified emails, phone numbers, and other professional data on any LinkedIn profile, Gmail, or web page with just one click. You can also export and update contact details straight into your CRM, and track email opens/clicks, and more within your browser.

RocketReach

RocketReach’s free Chrome plugin surfaces contact info across websites, LinkedIn, and more with a single click. You’ll see full names, emails, phone numbers, employment history, and any other available details RocketReach has on an individual. You can instantly export data, start outreach campaigns, and update your CRM records from the web.

Plans & Pricing 

Understanding the pricing options and what’s included at each tier is crucial when budgeting for and selecting between Lusha and RocketReach. Here’s a breakdown of Lusha and RocketReach’s pricing.

Lusha

Lusha offers a credit-based pricing model. You pre-purchase packs of “credits” to access the platform’s services. Credits are deducted at different rates for actions like email lookups, exports, enrichment, and more. 

• Credit system: 1 credit = email; 10 credits = phone.
• Free plan: up to 70 credits/month (check current pricing page for details).
• Scale Plan: Custom pricing for enterprise teams

RocketReach

RocketReach offers free and three main pricing plans: Essentials, Pro, and Ultimate. 

• Free Plan: Five free lookups per month, no credit card required
• Essentials: $19/mo billed annually — includes 1,200 exports/year (email-only)
• Pro: $52/mo billed annually — includes 3,600 exports/year (email + phone)
• Ultimate: $140/mo billed annually — includes 20,000 exports/year (email + phone)

What Is the Real Cost-Per-Contact for Lusha vs. RocketReach?

Methodology (dated Sep 29, 2025): Lusha charges 1 credit per email and 10 per phone; plan pricing varies — compute CPC from your current per-credit cost. RocketReach Pro at $52/month on annual billing (billed $619/year) with 3,600 exports/year ≈ ~$0.17 per export. Actual realized CPC varies with match and phone-reveal rates.

What Are the Main Differences Between Lusha and RocketReach?

The main differences between Lusha and RocketReach come down to data accuracy, availability of intent data, filtering capabilities, and compliance certifications. Lusha and RocketReach aim to help established companies and small businesses generate leads. However, there are some key differences between the two tools.

Data Reliability

While both platforms aim to provide accurate contact info, there are differences in how reliable and up-to-date the data is. RocketReach data has an 85% accuracy, higher than earlier Lusha rates. Lusha only crawls publicly available web sources to gather its data, while RocketReach combines crawling with public records, subscriptions, and other sources, giving it more comprehensive data. However, Lusha’s latest claims show 95%+ verified contact data, potentially making it more accurate than RocketReach for verified contacts.

Contact Filtering & List Building

Both tools let you search for and build lists of contacts. Lusha has basic filtering options, such as company revenue and headcount, that let you search for contact info and build prospect lists. RocketReach offers deeper search filters with the help of AI, including job titles and company locations. Therefore, RocketReach is a better option for discovering new contacts and building effective lists.

Intent Data

RocketReach provides intent data that helps identify potential buyers who are actively seeking solutions. This allows businesses to engage with interested prospects, potentially shortening the sales cycle. Lusha provides buyer intent data powered by Bombora, giving teams access to well-known, high-quality third-party intent signals. Advantage: Lusha, for teams that want to leverage a proven intent data provider.

AI & Sales Intelligence

Both tools leverage AI but in different ways. Lusha uses AI combined with crowdsourcing to verify and maintain accurate and up-to-date contact data. RocketReach uses AI to provide intelligent recommendations for building highly customized prospect lists based on filters like location, job title, and industry. This AI-driven approach can save significant time in efficiently discovering new contacts.

Analytics

Lusha offers deep dashboard analytics and options for tracking key metrics related to your prospecting efforts. However, RocketReach focuses on discovery/lookup and exports; advanced campaign analytics aren’t prominently marketed — verify needed reporting with sales.

How Do Lusha and RocketReach Ensure Data Privacy and Compliance (GDPR/CCPA)?

Lusha certifications: SOC 2 Type II; ISO 27001, ISO 27018, ISO 27701; TrustArc (TRUSTe) and ePrivacyseal validations.

RocketReach certifications: SOC 2 Type II (renewal) and ISO 27001 (Aug 21, 2024).

SOC 2 Type 2 is a CPA-audited attestation confirming security controls tested for operational effectiveness over 3-12 months. ISO 27001 is the leading international standard for Information Security Management Systems. The additional ISO certifications that Lusha holds focus specifically on privacy management and ‘Privacy by Design’ principles, making it stronger for businesses operating in regulated environments.

Compliance

Lusha takes compliance seriously. It adheres to major data protection regulations like GDPR and CCPA and is SOC 2 Type II certified, ensuring data security and user privacy. RocketReach also offers advanced compliance tools to align with data regulations like GDPR, CCPA, and more, but Lusha has stronger compliance measures.

What Are the Specific Use Cases for Lusha vs. RocketReach?

For Sales Teams, Lusha offers buyer intent data powered by Bombora to identify companies actively researching relevant products, with direct integrations to major CRMs like Salesforce, HubSpot, Zoho, Pipedrive, plus sales platforms like Outreach and Salesloft. Its Chrome extension and AI-powered list recommendations based on ICP are designed for quick targeted prospecting.

RocketReach provides intent data and advanced search with 100+ filters, plus built-in email outreach capability directly from the platform, though with fewer native CRM integrations.

For Recruiters, Lusha targets recruiters with direct dials and personal emails to bypass gatekeepers, featuring specific Bullhorn ATS integration. RocketReach’s 700M+ professional database is ideal for global talent sourcing, with browser extension for LinkedIn contact extraction, though ATS integrations are less prominent.

For SMBs vs Enterprise, Lusha suits SMBs with user-friendly interface, free starter plan, and monthly options, while offering Scale plan with API access and strong compliance certifications (SOC 2, ISO 27701) for enterprises. RocketReach is scalable with straightforward interface for SMBs and provides API access and bulk lookups for enterprises, though lacks the same level of security certifications.

Lusha vs. RocketReach Comparison Table – 100 Words

Here’s a quick side-by-side comparison of Lusha and RocketReach:

What Do Real Users Say? (G2 & Reddit Analysis)

Lusha (G2, Sep 29, 2025): 4.3/5 — praised for ease of use/extension; some reviews note variable phone accuracy and support/billing friction.

RocketReach (G2, Sep 29, 2025): 4.4/5 — praised for breadth and filtering; some reviews mention outdated records/billing issues.

Which is Better, Lusha or RocketReach?

In summary, both Lusha and RocketReach offer valuable sales intelligence and contact data services – but they excel in slightly different areas based on your specific goals and business needs.

Choose Lusha If You Need an Easy-to-Use Contact Finding Tool

For sales reps, marketers, or small teams looking for an intuitive, affordable way to quickly find and verify direct dials, emails, and basic professional details, Lusha is a great choice.

Its features, such as browser extensions, fast search capabilities, and straightforward pricing, make it easy to get up and running quickly for tasks like email list building. However, it doesn’t offer more robust company insights like RocketReach.

Choose RocketReach If You Need Enterprise-Grade Sales Intelligence

RocketReach is a more comprehensive platform for larger sales organizations with complex data demands.

In addition to deeper contact details, RocketReach provides richer firmographic intelligence, intent data, native CRM integration, and better analytics. It’s a more robust (and more expensive) solution and better suited to those looking for advanced features.

Top Alternatives to Lusha and RocketReach

ZoomInfo primarily targets large enterprise companies and sales development teams that need a massive, reliable B2B contact database for high-volume outreach, especially in the North American market. Its core differentiator is the sheer scale and perceived accuracy of its data, particularly for direct-dial phone numbers. Entry-level plans reportedly start around $14,995/year for a limited number of users and credits, with costs frequently rising to $25,000-$40,000+ for advanced features.

Cognism is ideal for B2B revenue teams with a strong focus on the EMEA market or those in regulated industries who prioritize compliance. Its main differentiator is its focus on high-quality, phone-verified mobile numbers (‘Diamond Data’) and strict GDPR/CCPA compliance. Reports indicate it is a premium solution with packages ranging from approximately $15,000 to over $40,000 annually.

UpLead provides 160+ million B2B contacts with 95% accuracy guarantee and real-time email verification. Key features include 50+ search filters, data enrichment, Chrome Extension, API access, and technographic data. Credit-based pricing with Essentials at $74/month billed annually (2,040 credits/year) or $99/month (170 credits/month), Plus at $199/month for 400 credits, Professional is annual billing only (“Let’s talk”).

UpLead is the Best Alternative to Both Tools

While both Lusha and RocketReach are powerful sales intelligence solutions, UpLead has emerged as arguably the best alternative, improving upon the strengths of both tools.

UpLead boasts an extensive 160+ million B2B contact database and 16+ million global company profiles with a 95% accuracy guarantee, making it more reliable than RocketReach’s 85% and Lusha’s variable rates. It offers advanced search filtering features like RocketReach, making it easy for users to find prospects that match their ideal profiles.

UpLead’s transparent and affordable pricing makes it a compelling alternative to Lusha and RocketReach. You can start a 7-day free trial with 5 credits and have access to the Chrome extension at any time.

FAQs About Lusha vs. RocketReach

Below are the answers to some frequently asked questions about Lusha and RocketReach.

What You Need to Remember About Lusha vs. RocketReach

Here are some takeaways to keep in mind while weighing your options between Lusha and RocketReach:

• Lusha and RocketReach are powerful but different tools for sales prospecting and lead generation
• Lusha prioritizes basic data and easy access, while RocketReach leans into AI algorithms and database size
• The ideal choice between Lusha and RocketReach depends on your priorities around data needs, budget, and AI capabilities.
• Thoroughly evaluate your options before selecting a sales intelligence solution. A Lusha and RocketReach alternative, like UpLead, can provide the best combination of features from these two tools