Marketing Tools

Explore our collection of tool reviews, comparisons, and expert insights from the ToolRelay archive.
Outbound Prospecting: The Ultimate Guide + Examples
Marketing Tools

Outbound Prospecting: The Ultimate Guide + Examples

This guide provides everything you need to build a predictable, data-driven outbound prospecting engine that delivers results in 2025. You’ll discover: Why outbound prospecting is

Outbound Lead Generation: Best Strategies
Marketing Tools

Outbound Lead Generation: Best Strategies

Your sales pipeline shouldn’t depend on hope. Yet 61% of marketers say generating quality leads is their top challenge. Waiting for prospects to find you

The Handbook for Mastering Local Lead Generation
Marketing Tools

The Handbook for Mastering Local Lead Generation

Without a shadow of a doubt, it’s harder than ever to generate local leads. Larger, better-equipped multinational companies and the rise of e-commerce pose an

CEO Finder: 7+ Great Finders Compared
Marketing Tools

CEO Finder: 7+ Great Finders Compared

Your cold outreach keeps getting blocked by gatekeepers. Your carefully crafted pitches never reach the CEO’s inbox. You spend hours hunting for contact information, only

Everything You Need to Know About Outreach Marketing
Marketing Tools

Everything You Need to Know About Outreach Marketing

Outreach marketing, when done right, can drastically improve your lead generation strategies. With outreach marketing, you can proactively look for leads while preventing your messages

How to Build a B2B Marketing Funnel That Works
Marketing Tools

How to Build a B2B Marketing Funnel That Works

Building a high-performing B2B marketing funnel in 2026 means navigating a buyer journey that now averages 266 touchpoints—a 19.8% increase from 2023. This complexity creates

Lead Costs: Breakdown + How to Calculate Your CPL
Marketing Tools

Lead Costs: Breakdown + How to Calculate Your CPL

Your lead generation budget is draining away, but your pipeline isn’t growing. You’re spending more than ever on marketing, but you can’t tell which channels

Demand Generation vs. Lead Generation: Explained
Marketing Tools

Demand Generation vs. Lead Generation: Explained

Many marketing teams use “demand generation” and “lead generation” interchangeably. This leads to confused strategies, wasted budget on low-quality leads, and friction between sales and

Insurance Lead Generation: Tactics, Tools, and Tips
Marketing Tools

Insurance Lead Generation: Tactics, Tools, and Tips

Your insurance agency’s growth is unpredictable. You’re caught in a cycle of chasing expensive and low-quality leads while your sales pipeline resembles a roller coaster