This week’s rundown of new services for ecommerce merchants includes updates on B2B tools, fulfillment, AI reporting, advertising platforms, agentic commerce, payments, affiliate marketing, and business formation services.
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New Tools for Merchants
Shopify extends native B2B features to all merchants. Merchants on Shopify can now manage wholesale and direct-to-consumer operations without plugins or patchwork. Shopify is extending its foundational B2B features to merchants on Basic, Grow, and Advanced plans, at no extra cost. Also, merchants on those plans can access native features, including company profiles for wholesale buyers, up to three custom catalogs with tailored pricing, volume discounts and quantity rules, vaulted credit cards, and payment terms.
Shopify: B2B and D2C management
ShipMonk opens fulfillment center designed for apparel brands. ShipMonk, a global fulfillment provider for ecommerce brands, has opened a center in Louisville, Kentucky. The facility has 406,000 square feet, 60 dock doors, and more than 300,000 storage locations. Per ShipMonk, the facility optimizes layouts for high-SKU density, dedicated rework stations, on-site embroidery services for premium customization, specialized workflows for wholesale complexity, and floor-ready presentation, as well as bespoke fulfillment services.
Swyft Filings launches an app to start an LLC inside ChatGPT. Swyft Filings, a provider of business formation services, has launched its OpenAI app, enabling entrepreneurs to form a business, start an LLC, register a corporation, and handle formation tasks. According to Swyft Filings, the app leverages generative AI for real-time guidance, faster filings, and more intuitive access to business formation services. The app is now available in the ChatGPT store.
Affiliate platform Levanta acquires Perch+ for Amazon sellers. Levanta, an affiliate and creator platform for ecommerce, has acquired Perch+, an affiliate network for Amazon sellers. According to Levanta, the move enables Perch+ brands to work directly with 60,000 partners in Levanta’s marketplace, with support for Amazon attribution and creator connections. Brands can run paid placement campaigns, automate product sampling, and surface who’s talking about their brand across social, per Levanta.
Miva releases 26 R1 with an embedded AI reporting assistant. Ecommerce platform Miva has released its 26 R1 update, with an embedded reporting assistant to help merchants make smarter, data-driven decisions. At the center of the release is AI Insights, an in-line reporting assistant. Merchants can use natural-language prompts to query store data, generate performance summaries, analyze conversion rates, and identify top-performing products by category or date range, all without exporting reports or building complex dashboards, according to Miva.
Miva
Commercetools partners with TradeCentric on B2B commerce. TradeCentric, a B2B e-procurement provider, has partnered with Commercetools, an ecommerce platform for global enterprises. Together, Commercetools and TradeCentric state that they enable seamless integration capabilities to eliminate manual order processing, reduce errors, and accelerate order-to-cash cycles. Commercetools customers gain access to these capabilities while integrating with major e-procurement systems, including the 220 procurement platforms supported by TradeCentric.
Bitly introduces AI-powered features for marketing analytics. Bitly, the URL shortener, has launched Assist and Weekly Insights for marketing. Bitly Assist is an AI-powered chat assistant built directly into the platform. It enables customers to ask questions conversationally about link and QR code performance. Weekly Insights highlights meaningful changes in link and QR code activity, identifying patterns across referrers, geographies, and devices.
Durable launches Discoverability for AI search. Durable, an AI business builder, has launched Discoverability, a feature that helps businesses get found on generative AI platforms such as ChatGPT, Gemini, Grok, and Perplexity. According to Durable, Discoverability provides (i) a single measure of how findable a business is across all online channels, (ii) guided suggestions to improve results over time, and (iii) rankings against competitors in genAI visibility.
Goflow introduces Order-Level P&L for real-time profit tracking. Goflow, a multichannel operating system for Amazon-first merchants, has launched Order-Level P&L for real-time profit tracking across orders, analytics, and reporting. The new feature estimates margins using inputs such as inventory batch costs and shipping rates. Each value is labeled by source, ensuring transparency between actual and estimated figures. By making profit and margin visible at the order, SKU, and channel level, sellers can identify issues quickly, per Goflow.
Goflow
BitRail launches merchant payment suite to help eliminate fees. Fintech company BitRail has announced an expanded suite of merchant payment services in partnership with Payment Lock, an enterprise security and payment processing platform. These tools build on BitRail’s core platform, which gives merchants branded checkout, branded digital wallets, and branded payment infrastructure. The features include compliant pricing for cash and credit, checkout and pay-now buttons, API integration, customer card vault, and reporting.
BQool brings Amazon AI advertising solutions to growing brands. BQool, a platform for Amazon sellers to automate operations, has announced the availability of its AI-powered advertising feature, designed to simplify campaign management and improve performance. The feature provides a one-click system that continuously analyzes large volumes of data, automates repetitive advertising tasks, and optimizes campaigns. The feature includes “auto-harvesting,” which identifies and adds high-performing keywords, and enables sellers to adopt intelligent automation while maintaining control and visibility, per BQool.
SDLC Corp launches free Odoo-WooCommerce connector. SDLC Corp, a technology integration provider, has launched a free connector that enables data synchronization between WooCommerce storefronts and Odoo back-office systems. According to SDLC Corp, the connector includes features to support day-to-day performance, including webhook-based event processing, scheduled jobs for inventory and catalog synchronization, configurable field mapping inside Odoo, and centralized logging with error-handling capabilities — all across single- and multi-store environments.
Criteo expands its Go self-service ad platforms to SMBs. Criteo, an advertising retargeting platform, has expanded its Go self-service ad tool with full access for small and midsize businesses. Criteo Go unifies display, video, native, and social within a single campaign environment. The platform optimizes spend, while built-in genAI creative tools produce and adapt ad formats, including video, to maintain consistent messaging across channels. Advertisers can create an account, enter billing details, and launch campaigns in as few as five clicks, according to Criteo.
Criteo Go
