This installment of our weekly rundown of new services for merchants includes updates on supply chain software, livestream shopping, personalization, conversational commerce, product pages, fraud prevention, cross-border shipping, and reputation management.
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New Tools for Merchants
Amazon launches Supply Chain Services to all businesses. Amazon has launched Supply Chain Services, extending the company’s freight, distribution, fulfillment, and parcel shipping solutions to all businesses. Any seller (on or off Amazon) can access a centralized console to sign up. Amazon’s transportation network includes 80,000 trailers, 24,000 containers, and 100 aircraft.
Amazon Supply Chain Services
Klaviyo brings custom AI skills to Customer Agent. Klaviyo, a B2C marketing platform, has launched Custom Skills for its Customer Agent. According to the company, the update enables brands to build unique customer experiences on the same foundation (i.e., Klaviyo) that powers their marketing. Brands can define their logic in plain language, build skills from scratch, edit existing ones, and connect skills to any system in their tech stack.
Amazon Business adds groceries to Same-Day Delivery. Amazon Business is bringing Same-Day Delivery of groceries to businesses. According to Amazon, groceries — including dairy, produce, baked goods, and frozen foods from national and local brands — are now available in 2,300 U.S. cities alongside items already available on Amazon Business. Amazon delivers the orders within set delivery hours and preferences. At checkout, customers can select delivery windows that align with their business operating hours.
Experian announces Agent Trust to power AI commerce. Credit-reporting agency Experian has launched Agent Trust, a secure, verifiable link between consumers and AI agents. Experian Agent Trust helps ensure that agent-initiated transactions are grounded in verified consumer identity. The framework resides within an ecosystem of agentic commerce contributors, including Visa, Cloudflare, and Skyfire.
Experian Agent Trust
MikMak updates its commerce and orchestration platform. MikMak, a commerce intelligence platform, has launched three new capabilities. “Aura” is a predictive engine that provides real-time market foresight for sales and media measurement, planning, and optimization. “Mak” is an AI assistant that analyzes and transforms data into strategy, including campaign design. “MCP” provides AI agents with visibility into real-time commerce data.
Skailed launches automated FAQ tool for ecommerce pages. Skailed, a programmatic ecommerce and search engine optimization platform, has launched an automated FAQ tool for product pages. Skailed FAQs create content automatically by analyzing product details and generating contextual questions and answers. Merchants can review and edit the material before publishing to product pages. The tool sits within the Skailed platform from the Australia-based marketing agency Impressive.
Livestream shopping platform Whatnot integrates with Shopify. Whatnot, a live stream shopping platform and marketplace, now integrates with Shopify. Merchants can sell products on Whatnot in live auctions or as Buy It Now listings. Orders flow into Shopify. Merchants on Shopify can add live commerce without duplicating their catalogs or manually reconciling inventory across platforms.
Whatnot
Personalization platform Bloomreach launches Loomi AI for Shopify. Bloomreach, a personalization provider, has launched Loomi AI for Shopify. The app connects merchants’ Shopify stores to Bloomreach’s marketing and search products, enabling personalized experiences by unifying customer, product, and commerce data. Merchants can (i) surface relevant results for each shopper in real-time, and (ii) personalize campaigns based on purchase history, browsing behavior, and loyalty status. Loomi AI deploys AI decisioning to identify which shoppers need an incentive to convert and targets them accordingly.
reAlpha announces AiChat integration with Shopify. reAlpha, a real estate technology company, announced that its subsidiary AiChat has launched conversational commerce and ticketing for ecommerce brands. The platform enables businesses to manage product discovery, customer interaction, transactions, and post-purchase support. Through integration with Shopify, AiChat connects directly to a merchant’s commerce engine, enabling real-time access to product, inventory, and order data within customer interactions.
Easyship launches global shipping MCP server as commerce goes agentic. Easyship, a multi-carrier ecommerce shipping software and API platform, has launched its MCP server for cross-border shipping. Merchants can compare rates across multiple carriers, generate shipping labels in natural language, track shipments, and pull analytics across courier services — all inside Claude, ChatGPT, Cursor, Gemini, or any other MCP-compatible platform.
Easyship
Commerce integrates PayPal’s Store Sync for BigCommerce merchants. Commerce, the parent company of BigCommerce, has announced the integration of PayPal’s Store Sync in the BigCommerce App Marketplace and Channel Manager, enabling merchants to connect their product catalogs, inventory, and order management to AI surfaces, including Microsoft Copilot, Meta, Perplexity, and more.
Amazon launches an AI feature for real-time answers on product pages. Amazon is launching “Join the chat,” an interactive component of its “Hear the highlights” feature that lets customers ask AI hosts questions via text or voice while listening to an audio summary of a product. The AI host incorporates a question into the conversation, delivers a tailored response grounded in product details, customer reviews, and other publicly available information.
Crosslist introduces platform to scale across multiple marketplaces. Crosslist, a product listing platform for merchants, has introduced its multi-marketplace listing and inventory synchronization system. According to Crosslist, the platform enables sellers to create a single product listing and distribute it across multiple marketplaces while maintaining synchronized inventory and pricing, reducing manual workload and minimizing listing errors.
Crosslist
AskNicely launches Reputation Manager to turn feedback into visibility. AskNicely, an AI-powered customer experience platform, has launched Reputation Manager to leverage fragmented customer feedback. Per AskNicely, Reputation Manager enables businesses (i) to increase review volume by prompting customers at the right moment, (ii) monitor and manage performance across hundreds of review platforms, (iii) respond quickly to customer feedback at scale, and (iv) connect survey insights with public reviews to identify trends and root causes.
PayPal brings an identity solution to advertising. PayPal has introduced Ads ID, an advertising identifier grounded in verified commerce relationships. Ads ID constructs aggregated, consented signals from browsing behavior across the PayPal and Venmo ecosystem. Technology testing partners (across commerce, open web, connected TV, and native environments) include Magnite, PubMatic, Rokt, and Taboola.
Adobe completes Semrush acquisition. Adobe has completed its acquisition of Semrush, the search engine optimization platform. Adobe is uniting its brand visibility and agentic web solutions (Experience Manager, LLM Optimizer, Commerce platform, and Brand Concierge) with Semrush’s discoverability intelligence.
Semrush
