Gusto Pricing Explained: Which Plan Is Right for Your Business in 2025?

Since its launch, Gusto has evolved from a straightforward payroll processor into a full-fledged people platform designed specifically for small to medium-sized businesses. In 2025, Gusto not only handles payroll but also integrates human resources (HR), benefits administration, time tracking, and compliance management into one unified system. This evolution reflects the growing complexity of managing a modern workforce — especially in an era where remote and hybrid working models are the norm.

Businesses increasingly need tools that don’t just pay employees but also help onboard new hires, keep track of working hours, ensure tax compliance, and provide HR resources. Gusto meets these demands with a clean, user-friendly interface that removes much of the administrative headache traditionally associated with payroll and HR tasks. This comprehensive approach makes Gusto a compelling choice for businesses looking to simplify workforce management in 2025. Before we dive into evaluating Gusto’s pricing, let’s look at our expert’s shortlist of top payroll software now:

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Quick Overview: Gusto Pricing in 2025 – What’ll you get in this guide?

Gusto has grown from a simple payroll processor into a complete people platform for SMBs — offering payroll, HR, time tracking, benefits, and compliance tools in one clean, user-friendly system.

Pricing Plans (Monthly)

• Simple: $54 + $7/employee — Best for small, single-state teams

• Plus: $89 + $13/employee — Adds time tracking, onboarding, multi-state payroll

• Premium: $199 + $24/employee — Includes HR advisors, analytics, top-tier support

• Contractor Only: $0 for 6 months, then $35 + $6/contractor — Ideal for 1099 management

Add-Ons to Consider

• Time tracking, next-day pay, global contractor payments, HR tools, and more

• Be mindful: add-ons can increase costs quickly

Gusto vs Others

• Easier to use than ADP or Paychex

• More SMB-friendly than Rippling

• More HR features than OnPay

Why Choose Gusto?

• Transparent pricing with no contracts

• Saves 4+ hours/month on payroll

• Trusted by thousands of growing businesses

• 94% of users say it’s good value

Best Fit: SMBs seeking simplicity, flexibility, and integrated HR tools in 2025.

Gusto’s Pricing Plans – Updated 2025

Gusto offers four main pricing tiers designed to accommodate businesses at different stages of growth and complexity. Each plan is billed monthly and includes a base price plus a per-employee fee. The Simple plan is ideal for businesses that want straightforward payroll processing with basic features like PTO tracking and tax filings. For companies expanding across multiple states or adding HR and time tracking features, the Plus plan is the most popular choice.

For businesses that need more hands-on support, advanced reporting, and access to certified HR professionals, the Premium plan provides those additional resources at a higher price point. Lastly, the Contractor Only plan caters to organizations managing a network of contractors, offering a cost-effective way to handle 1099 payments and filings.

This pricing structure offers flexibility and scalability — meaning you can start small and add services as your team and needs grow.

Which Gusto Pricing Plan Fits Your Business in 2025?

Finalizing the right plan depends heavily on your business size, structure, and payroll complexity. For startups with fewer than 10 employees, the Simple plan often provides all the necessary features at an affordable cost. It covers essential payroll and tax filings while allowing employees to manage their information via a self-service portal.

As companies grow beyond 10 employees or operate in multiple states, the Plus plan becomes more relevant. It adds time tracking and onboarding tools that streamline HR processes for a growing team, helping managers stay compliant with labor laws and wage regulations.

Businesses with more than 50 employees or those facing complex compliance requirements benefit most from the Premium plan. This tier offers direct access to certified HR experts, priority customer support, and custom reporting capabilities to help manage a large and diverse workforce efficiently.

Gusto Add-Ons to Consider in 2025

While Gusto’s base plans cover many core features, various add-ons enable businesses to tailor the platform even further to their specific needs. For example, if you want faster access to employee pay, the Next-Day Direct Deposit add-on ensures payments reach your team the day after payroll runs.

Time tracking is another popular add-on, especially for companies that bill by the hour or manage variable schedules. While some time tracking features are included in the Plus plan, businesses on the Simple plan can purchase this functionality separately to keep tabs on employee hours more accurately.

Other add-ons include priority support for faster resolution of payroll or HR issues, performance review tools for ongoing employee development, and global contractor payments to manage international freelance teams. These add-ons allow companies to customize their Gusto experience, paying only for the features they use.

Gusto vs Top Competitors (2025 Comparison)

The payroll software landscape is competitive and continuously evolving. In 2025, Gusto holds a strong position thanks to its integrated HR features and transparent pricing. Compared to other major players like ADP RUN, Paychex Flex, Rippling, and OnPay, Gusto offers a balanced combination of ease of use, features, and customer support.

While ADP RUN and Paychex Flex cater more toward larger enterprises with customized pricing and advanced compliance tools, Gusto excels with straightforward plans that appeal to SMBs looking for flexibility. Rippling is known for its highly customizable workflows and global payroll capabilities but can be more complex to set up. OnPay provides a budget-friendly option but lacks some of the comprehensive HR tools Gusto offers.

Here’s a quick snapshot to see how Gusto stacks up against these competitors:

Feature	Gusto	ADP RUN	Paychex Flex	Rippling	OnPay
Starting Price	$54/mo + $7/emp	Custom	$39/mo + $5/emp	$35/mo + $8/emp	$40/mo + $6/emp
Multi-State Payroll	Yes (Plus+)	Yes	Yes	Yes	Yes
Time Tracking	Yes (Plus+)	Add-on	Add-on	Yes	Yes
Global Contractor Payments	Yes	No	No	Yes	No
HR Compliance	Yes	Yes	Yes	Yes	Limited
Dedicated HR Advisor	Yes (Premium)	Yes (Advanced)	Yes (Premium)	Yes	No
Ease of Use
Free Trial	No	No	No	Yes	Yes

Pros and Cons of Gusto in 2025

Like any software, Gusto has its strengths and limitations. Its transparent pricing and all-in-one platform are major advantages for SMBs seeking simplicity without sacrificing power. The intuitive interface allows even non-HR professionals to manage payroll and compliance tasks with confidence. Gusto’s dedicated HR support at the Premium tier can be a lifesaver for businesses without in-house HR expertise.

However, some advanced features such as time tracking or detailed analytics require moving up to higher-tier plans, which can increase costs. Also, while Gusto supports global contractor payments, it does not currently offer a full Employer of Record (EOR) service internationally, which might be limiting for businesses with fully remote global teams.

Pros	Cons
Transparent pricing, no contracts	Advanced features need Plus or Premium tiers
Easy to use for non-HR professionals	Some add-ons can get pricey
All-in-one payroll, HR, and benefits	Limited global EOR unless using Gusto Global
Excellent support at Premium level	Time tracking not included in Simple plan
Seamless integrations with QuickBooks, Xero, etc.	No mobile app for employers (yet)

Gusto Pricing Stats in 2025

1. Pricing Growth Rate: Since 2021, Gusto’s pricing has increased by approximately 10–15%, reflecting added features and compliance complexities.  (SaaSworthy’s Internal Data)

2. User Satisfaction: Over 94% of users report that Gusto’s pricing is “fair” or “good value” for the features provided. (SaaSworthy’s Internal Data)

3. Time Saved on Payroll: Businesses using Gusto save an average of 4 hours per month on payroll processing compared to manual methods. (Gusto.com)

4. Contractor Management Growth: Usage of Gusto’s Contractor-Only plan has increased by 25% year-over-year, as freelance and gig work expands. (Gusto.com)

   Key Pointers by Patricia, Catalogue Manager at SaaSworthy, on Gusto Pricing & Selection

   • Start with your business size in mind
     ➤ Patricia advises small startups to begin with Gusto’s Simple plan to avoid overpaying for unnecessary features.
     ➤ “It’s better to upgrade later than to pay for add-ons upfront,” she says.

   • Factor in multi-state operations
     ➤ Gusto’s Plus plan is ideal for companies operating in multiple states.
     ➤ “State tax compliance is complex and costly. The Plus plan’s built-in features can save thousands in penalties and hours of admin time,” Patricia notes.

   • Don’t underestimate HR support
     ➤ The Premium plan offers access to certified HR experts, which is crucial for growing businesses.
     ➤ “Having an HR advisor available is like insurance for your workforce,” Patricia explains.

   • Beware of add-on costs
     ➤ While base plans are transparent, extras like next-day direct deposit or priority support can increase costs.
     ➤ Patricia recommends budgeting for these if they’re essential to your workflow.

   • Consider contractor needs carefully
     ➤ Gusto’s Contractor-Only plan is a cost-effective option for businesses with many freelancers.
     ➤ “This plan is often overlooked but perfect for the gig economy,” says Patricia.

   • Trial period mindset
     ➤ Although Gusto doesn’t offer a free trial, Patricia encourages exploring demos and customer support to assess fit before committing.

What SaaSworthy Thinks of Gusto’s Pricing

At SaaSworthy, we believe Gusto’s pricing model reflects the needs of modern SMBs that value predictability and bundled services. While it’s not the cheapest payroll option on the market, the cost includes critical HR support, compliance monitoring, and a rich ecosystem of add-ons. These features often save businesses money by reducing errors, penalties, and manual administrative work.

For companies aiming to grow from a handful of employees to a mid-sized workforce, starting with Gusto’s Plus plan is generally the sweet spot. As compliance requirements become more complex, upgrading to Premium gives access to expert guidance and more advanced tools that help mitigate risk and streamline HR functions.

In summary, Gusto provides strong value for money, particularly when you consider its comprehensive service offering and reputation for reliability.

FAQs: Gusto Pricing in 2025

1. Can I upgrade or downgrade my plan anytime?

Absolutely. Gusto offers month-to-month billing, so you can adjust your plan as your business needs change without penalties or contracts.

2. Do I need to sign a long-term contract?

No. Gusto’s pricing is fully transparent with no long-term commitments, which makes it easy to switch plans or providers if needed.

3. How often can I run payroll?

You can run payroll as many times as needed in a month at no extra charge, which is great for businesses with irregular pay schedules.

4. Does Gusto include benefits and health insurance?

Yes. Gusto offers benefits administration and health insurance options without additional admin fees. Broker integration costs $6 per employee per month.

5. Is the Contractor-Only Plan really free?

Yes, for the first 6 months, then it switches to a $35/month base fee plus $6 per contractor. This plan is ideal for businesses primarily managing 1099 workers.

6. Can Gusto pay international contractors?

Yes. Gusto supports payments to contractors in over 80 countries, simplifying global freelance workforce management.

7. Is there a mobile app for Gusto?

Employees have access to Gusto Wallet, a mobile experience for paychecks and benefits, while employers use the web dashboard.

8. Does Gusto handle all tax filings?

Yes. It automates federal, state, and local tax filings, minimizing errors and penalties.

9. What integrations does Gusto support?

Gusto integrates with accounting platforms like QuickBooks, Xero, FreshBooks, as well as productivity tools such as Slack.

10. Is Gusto compliant with ACA, HIPAA, and other regulations?

Yes. Particularly in Plus and Premium plans, Gusto offers compliance alerts, documentation, and HR advisor support to help you stay in line with regulations.

Final Thoughts

In 2025, Gusto stands out as an intuitive, scalable, and transparent payroll and HR platform tailored for small to medium-sized businesses. Its pricing tiers allow businesses to start with essential payroll services and add more sophisticated HR tools as they grow. While not the cheapest solution, Gusto’s blend of features, ease of use, and support make it a smart investment.

For startups and SMBs seeking simplicity without sacrificing compliance or employee experience, Gusto is a top contender. Begin with the Simple plan if you have a small, local team, and upgrade to Plus or Premium as you expand and require more advanced HR capabilities.

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